"I have always believed that to maximize ones potential in any business, people must draw upon their past experiences."

                                                                                                         Alan Feldberg.


                          EDUCATED.MOTIVATED.PERSONABLE. 

Alan Feldberg achieved his post secondary education at York University where he studied Economics and Sociology and earned a Bachelor of Arts degree.  Alan continued his education at the University of Windsor Business School earning a Bachelor of Commerce where he majored in Marketing and Accounting. 

While completing his business degree, Alan was employed by Richmond Hill Country Club where he was a Fitness Trainer to the members during the summer months.  Weight training and cardiovascular exercise is still a part of Alan's weekly routine.

Alan Feldberg was employed for a number of years as an Accountant with small and larger public accounting firms in Toronto.  Alan subsequently studied to become a Financial Advisor and was hired by the prestigious firm of Midland Walwyn.   His experience in the business world has been extremely useful when assisting his clients in analyzing the many financial situations that can arise when buying and/or selling a home.

In the mid-90's, Alan's love for homes caused him to shift his passion from the financial sector, to renovating homes, throughout the GTA.  For more than 10 years, Alan's  focused experience in homes, allowed him to acquire the knowledge in recognizing a client's needs, quality & care in workmanship, and the costs involved in construction.

Alan is a motivated and confident sales representative, having tremendous success in negotiating contracts in order to secure a deal.  Alan's background allows him to assist his clients in making an informed and intelligent decision when buying or selling a home.

WHY LIST WITH A REAL ESTATE AGENT?

Occasionally, one can see "For Sale By Owner" signs, and some owners think that selling their own home will not only save them money, but believe they have an advantage over the sellers that have their home listed by a reputable Realtor©.  Before you decide to take on this very important and legally complicated process...remember not even most Real Estate Lawyer's recommend selling your own home yourself in today's market. Here are a few of the reasons why:

1. You are limiting your exposure to potential buyers (less than 10% of what a good real estate broker will generate) which theoretically means your home will take ten to fifteen times longer to sell on the market.

2. The longer a home is on the market the lower the selling price is. Why? Because most buyers think that if the home has not sold after this long...there must be something wrong with the home.

3. The selling/buying process begins AFTER the buyer leaves your home. Most sellers think that all it takes is for someone to see their home, fall in love with the great decor... and the offer automatically will follow.  Remember that the buying process begins after they leave your home. If a real estate agent does not represent the buyer, and they are looking on their own...they usually leave the home and start to talk themselves out of the buying process. If the buyer is represented by a real estate professional Realtors© are trained on how to overcome buyers remorse--a very common occurrence.

4. Because of the limited exposure you will very likely end up with a lower selling price. Remember, in order to generate the highest price possible for your home... selling means exposure. You need the maximum exposure possible, to generate the highest price possible.

5. Most buyers find it extremely awkward to negotiate or even to talk directly with sellers and therefore avoid FSBO properties.

6. Lack of negotiating experience and lack of pertinent information often will result in a lower selling price, or worse yet, a bungled contract and possible lawsuits.

7. The majority of qualified buyers are working with experienced real estate professionals.

8. Many serious buyers will pass by a FSBO home merely because they recognize that it is not in the real estate mainstream, this can some times make them wary.

9. As most local buyers now retain an experienced real estate sales person to represent them as their buyer-agency, you will probably be negotiating against an experienced professional.

10. Expected savings in broker's fees will also be greatly reduced if you offer a selling commission to entice real estate agents to bring potential buyers.

11. If you are planning to use a Lawyer to help you negotiate the offer, then your lawyer's fees will be considerably higher.

12. Only real estate agents have access to the up-to-date market information. News reports cannot approach the timeliness or specificity available to agents. Further, real estate agents are involved in home sales much more frequently than the average homeowner is. This familiarity leads to a degree of expertise that provides an edge on negotiating and successful selling.

13. You only pay the commission to the real estate broker, if they successfully sell your home at the price you are happy with.

14. Accepting an offer is one thing, ensuring a safe and successful closing is quite another. Real estate transactions usually always have problems on closing. At times, expecting the Buyers and Sellers Lawyer's to fight it out or resolve the problems, can sometimes mean the deal is lost. This is the time that your experienced real estate professional, can be the most important. Your Realtor© can act as a great mediator. Lawyers MUST act only on their client's instructions and are not paid to negotiate.